October 7, 2024

Looking back: Loom Concepts at Jackelope Market

On October 5th & 6th, 2024 in Olde Town Arvada. We showcased our new Lola Pillow Collection. Here is what we learned and how Attendees responded...

Looking back: Loom Concepts at Jackelope Market

Denver Jackalope Market Retrospective

We had an incredible experience showcasing Loom Concepts at the Jackalope Market in Arvada, Colorado! Being a local company, it was fantastic to connect with our community and see firsthand how our handcrafted pillows and artisanal products resonated with everyone.

Loom Concepts Pillows booth at Jackalope Market Arvada 2024

A Home Advantage in Arvada

Having the market so close to our home allowed us to be agile and responsive. We could adjust our displays rapidly, experimenting to see what caught people's attention the most. These small changes over time made a significant difference, helping us gauge reactions and refine our presentation to highlight what everyone loved.

Warm Reception and Quality Recognition

We were overwhelmed by the positive feedback! Visitors were amazed by the quality of our pillows, expressing admiration for the craftsmanship and the intricate details. Hearing such heartfelt compliments reinforced our dedication to bringing exceptional handmade products to the community.

Insights and Discoveries

Throughout the event, Lauren and I engaged in friendly debates over whether one-sided or double-sided pillows were more popular. Interestingly, there was a slight preference emerging for Lauren's pick of double-sided pillows, showcasing the appeal of versatility in design.

Another valuable lesson was the importance of including inserts with our pillows. Customers appreciated the complete package, and we've decided to include inserts for free with every pillow from now on to enhance the overall experience.

Looking Ahead to an Exciting Future

The success at the Jackalope Market has energized us to move full steam ahead. We've validated the interest in our products and are now planning for a very busy 2025, filled with new events and opportunities to connect with more people.

We can't wait to return to Morocco to share this enthusiasm with our artisans. Letting them know how much love their hard work has received will be incredibly rewarding and inspire even more exceptional creations.

Thank you to everyone who visited our booth and supported us. Stay tuned for updates on our upcoming plans, and as always, follow us on Instagram @loom.concepts for the latest news!

Citations

Jalil Laaraichi

Jalil Laaraichi

Assistant to the regional manager

Core contributors

Lauren LaMonte, Zineb Laaraichi, Umar Aderkaoui

Acknowledgments

Our talented artisan partners, The Jackelope Market organizers, Arvada community supporters